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By: Daniel Vahab
It makes sense. It’s logical. Why pay for a hard-copy version of your news when you can get it free via the Internet? And the same goes for advertisers: Why pay more to advertise with a hard-copy newspaper than with the online version? The Internet provides endless space for content, and that saves money. There are also no shipping costs, delivery costs, or paper costs. However, this transformation seen in the journalism industry does have a backlash.
Newspapers are sinking everyday. And those who are still afloat are paddling till no end without a life jacket, exhausted and soon to sink. More than budget cuts and staff lay-offs, more than a daily becoming a three-day-a-week, more than morale hitting an all time low, journalistic integrity has sunk too.
As newspapers have attempted to catch up with the speed of the Internet, radio, and syndicated TV news, which offer instant news updates, they have scarified being conscientious and thorough in their reporting.
Newspapers are in survival mode where only the biggest, most known, newspapers should survive. And survival means adapting.
In the Spanish-American War, William Hearst deliberately sensationalized news stories in what became known as "yellow journalism." He did this not only to arouse the American public into wanting war against Cuba, but also to sell more newspapers. What would Hearst do today to save the newspaper industry?
Newspapers could merge. Another solution is niche journalism or focusing on a particular genre. This will at least guarantee a stable readership and might even broaden readership.
In a sense, newspapers already provide niche journalism with "confirmation bias," or only providing information that supports one's bias and not information that goes against one's bias. That does not mean that journalists are lying, just that they are filtering.
Journalists who do this, do so mainly because their incentive is to please their readers. If their newspaper leans conservative, then they feel their stories should reflect conservative views and vice versa. The simplest way this is done is by replacing a weak word for a stronger word such as task for burden.
Joel Kramer, former editor of Minneapolis Star Tribune, proposed a third solution of charging more for newspapers, but making the news more in depth, better quality. He admitted circulation would drop, but because newspapers would cost more, you might actually make a profit.
And how do you increase the quality? Well, for one, you need to spend more time rewriting, fact-checking, and backing-up sources. That means paying existing staff for more hours of labor. This also entails being less concerned about the pressure from deadlines. And it entails possibly hiring more staff to assist in researching.
Like Japanese car brands of Honda, Toyota, and Nissan that are more fuel efficient and simply made better as compared to the big-three American car brands of Ford, GM, and Chrysler, in jeopardy of bankruptcy, newspapers can learn a lesson: Better quality product means more sales.
But the recession is not to blame. Newspapers have been on a downward spiral ever since the advent of the Internet and the surge in popularity of blogs. All the recession did was speed up the process. And there’s no turning back. The Internet is here to stay.
Excuse me for not subscribing to the online version of any newspaper. I’m holding out as long as I've still got pocket change. I’m a sucker for the fresh scent and papery texture of a hard-copy newspaper.
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#1 |
on February 23 2009 23:58:38
#2 |
on February 24 2009 10:53:46
#3 |
on February 24 2009 11:03:29
#4 |
on February 24 2009 12:59:02
#5 |
on February 24 2009 23:56:01
#6 |
on February 27 2009 21:22:13
#7 |
on February 28 2009 12:57:46
#8 |
on February 28 2009 16:30:48
#9 |
on March 01 2009 06:49:54
#10 |
on March 12 2009 18:10:29
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