Dell Becomes Latest Company to Enter the Smartphone Business
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Speculation had been running rampant within the smartphone market about Dell’s rumored entry into the business but there had not been any official confirmation from Dell that they would be branching out from their primary generator of revenue as a computer provider. However, the speculation was undeniably warranted due to Dell’s announcement that was made on Friday to declare the company’s intention to introduce their first ever smartphone before the end of the year in China and Brazil.
Ronald Garriques, the president of Dell’s global consumer group, provided a statement to elaborate on the company’s unique business strategy that reads, “Our entry into the smartphone category is a logical extension of Dell’s consumer product evolution over the past two years. We are developing smaller and smarter mobile products that enable our customers to take their Internet experience out of the home.”
The Mini 3 is Dell’s first version of the smartphone and it will run on Google’s popular Android operating system. According to The New York Times, the Mini 3 will initially be introduced to the Chinese market towards the end of November. Dell has confirmed that the Mini 3 will also be introduced to Brazil before the end of 2009. No specific features of the Mini 3 have been revealed but The New York Times is reporting that it appears to be a touch-screen model that does not contain a physical keyboard.
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