Ben & Jerry’s ‘Apple-y Ever After’ ice cream supports gay marriage in UK
Social justice is pairing up with ice cream to support gay marriage in the UK.
Ben & Jerry’s has decided to rename their “Oh My! Apple Pie!” ice cream flavor to “Apple-y Ever After” in the UK, MSN reports.
Legislation is coming before Parliament to legalize civil unions this month, and we’re sure more than a few MPs will want a break from the heated debate with a socially conscious spoonful. Maybe not, but the change is likely to encourage more Brits to write their reps and encourage supporting this legislation.
On the Ben & Jerry’s website, the company says social justice is a “core” value. That’s why they decided to partner with gay rights organization Stonewall to raise awareness about this upcoming legislation.
“If you think that Civil Partnership is the same as marriage, think again! Show your support and help convince members of parliament that it’s time to say ‘I do’ to same sex marriage!
“You can help support this campaign by “marrying” someone of the same sex through our Facebook App or by writing to your MP using this template. (Because everyone is equal and deserves to live Apple-y Ever After!)”
Stonewall is just as happy about the pairing, tweeting their partnership to followers Tuesday:
— Stonewall (@stonewalluk) March 13, 2012
While Ben & Jerry’s also changed the name of “Chubby Hubby” to “Hubby Hubby” to celebrate legalized gay marriage in Vermont in 2009, the company has been known to make controversial ice cream decisions. Last year Ben & Jerry’s was under fire for flavor “Schweddy Balls,” named after a famous Alec Baldwin SNL skit.
More recently, the company released ”Taste The Lin-Sanity,” a limited-edition flavor containing fortune cookies at their Harvard Square location. Honoring New York Knicks basketball star and Harvard alum Jeremy Lin, critics said the flavor perpetuated stereotypes against Asians. The company then changed the ingredient to waffle cookies.
Here’s hoping “Apple-y Ever After” gives those stuffy Brits a sweet side during voting.